Eric Toya, CFP®

Partner, Director of Wealth Management

Eric Toya, CFP®

Partner, Director of Wealth Management

"In order to be an effective teacher, I believe that you must first be an excellent student. I continue to learn with each client interaction."
- Eric Toya

My Background and What Brought Me Here…

My first forays into financial services were with firms that paid commissions for the sale of products. I sought out a better way to deliver financial advice, free of the conflicts of interest inherent in commission-based sales. I worked as an Investment Specialist at Charles Schwab before completing the requirements to become a CERTIFIED FINANCIAL PLANNER™ professional in 2007. I joined the Navigoe team out of a desire to be part of a full service financial advisory firm, dedicated to delivering world class wealth management advice.

Why I Chose This Profession…

I come from a family of educators. Both of my siblings, my mom, as well as numerous uncles, aunts and cousins are teachers or administrators. My academic interests took me in a different direction. I found early on that I had a deep interest in finance and economics. While a Finance major at USC, I realized that my desire to educate and help people was equally strong. I guess this apple didn’t fall too far from the family tree. So much of what we do, as financial advisers, is educate and help clients make good decisions.

Outside of Work, I’m Most Passionate About…

I am passionate about health and nutrition. Let’s face it, I love food. At one point, I woke up overweight and out of shape. My love of food had gotten the better of me, and while I had stopped noticing, my doctor thankfully had not. It was time for a change. I found that real food, prepared simply, is more enjoyable. I started a vegetable garden and became instantly hooked. Few things are more satisfying than preparing a beautiful meal with the vegetables harvested in my own backyard. Additionally, I started running regularly and adopted our dogs, Piper and Buster. If my wife and I don’t take them out for their daily walk, our shoes and clothes and houseplants pay the price by becoming chew toys.

When Not in the Office, Look for Me…

  • Going for a run or playing tennis
  • Planting, watering or harvesting my vegetable garden
  • In the kitchen, trying new recipes
  • Teaching our young dogs new tricks
  • Travelling to locales near and far (to try the local food, of course)
  • Catching a game, usually Lakers, Dodgers or USC football

How I’m Advancing My Career Knowledge

It is very important to me to be a leader in the financial planning profession. I am an active member of the Financial Planning Association, serving as the 2015 President of the Los Angeles chapter. Through the FPA, I have volunteered to provide pro bono financial planning to underserved communities, been a mentor to others new to the profession and wrote a monthly financial “tip” column for the FPA national site.

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Professional Affiliations

NAPFA

  • 2007 – Current Member

Financial Planning Association, Los Angeles Chapter

  • 2009 – 2012 Board Member
  • 2013 – 2014 President-Elect
  • 2015 President

Education and Certifications

B.S. Business Administration, Accounting and Finance – University of Southern California

CERTIFIED FINANCIAL PLANNER™ Certificant

In the media

Eric is widely recognized among the business media as an industry expert. His analysis and opinions on advanced wealth management issues are frequently featured in national publications.

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